BLOEM AGENCY
SOCIAL MEDIA MANAGEMENT
Social media that works for your business
Strategy, content and social media management for businesses that want to show up online consistently, look good doing it, and actually grow.
5+
Year of Experience
+
++
sTUCK ON SOCIAL MEDIA?
Your business deserves to show up as good online, as it is in real life.
You just Don’t have time to do it?
– You don’t know what to post.
– You’re constantly trying to think of content.
– Your online presence doesn’t reflect how good your business actually is.
– You post when you have time — then disappear for weeks.
– You know social media could bring you customers, but you don’t know how.
– You’d rather focus on running your business than making Reels/content.
Sound familiar?
You’re not bad at social media. You just don’t need to be doing it all yourself.
You run the business. We’ll take care of showing it off.
SOCIAL MEDIA HANDLED
You don’t need another to-do. You need someone who gets it done.
BLOEM Agency takes social media off your plate, completely.
Strategy, content, and day-to-day management,
all working together so your business shows up consistently and actually looks like the business you’ve built.
how it works
We plan it, create it, and post it.
All behind the scenes, so it’s simply done for you, week after week.
why it works
Consistency builds trust. Trust brings the right customers through your door.
No more guessing what to post. No more disappearing for three weeks then scrambling.
Just a steady, polished presence that brings the right people to your door, while you get back to running things.
What We Do
Everything your social media needs to look good — and actually work for your business.
01
Strategy & Planning
We start with a plan. Your content is mapped around your business goals, your audience, and what actually gets results, so every post has a purpose.
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Content pillars tailored to your business
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Posting schedule built around your goals
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Audience & competitor insights
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Monthly strategy check-ins
02
Content Creation
Every Post, Reel, and Story is created around your brand’s colours, fonts, and voice, so your page always feels unmistakably yours, never generic.
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Custom Reels & video content
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On-brand graphic design
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Caption writing & (SEO) keyword research
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Photography direction & guidance
03
Social Management
Your page stays active, always. We take care of the scheduling, the timing, and the day-to-day upkeep, so you never have to think about it.
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Scheduled posting across platforms
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Optimal timing for reach
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Active Story presence
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Profile & bio upkeep
04
Community Support
Real engagement that makes your business feel active and responsive, not automated.
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Responding to comments & DMs
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Engaging with your audience & local community
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Hashtag & tagging strategy
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Follower growth support
Choose your package
Find the fit that works for you. Add-ons can be combined with any package, ask us what’s right for your goals.
From $900/mo
ESSENTIAL
A steady, professional presence — perfect for businesses just getting started with consistent content.
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2–3 posts per week
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One platform
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Branded content using your colours, fonts, and voice
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Monthly content calendar
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Monthly performance report
From $1,600/mo
GROWTH
For businesses ready to show up more often, with content that moves and grows your audience.
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4–5 posts per week
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Two platforms
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Reels & short-form video included
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Story content, kept fresh
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Light community management
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Monthly strategy check-in
From $2,800/mo
FULL SERVICE
The complete package — social media fully handled, so you never have to think about it.
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Daily presence across platforms
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Full Reels & video production
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Story content, kept fresh
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Full community management (comments, DMs, engagement)
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Ongoing strategy & monthly check-ins
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Detailed monthly performance reporting
BLOEM Agency
MEET THE FOUNDER
Hi, I’m Esme, the founder of BLOEM Agency
My journey into social media started back in 2016, when I spent over five years working as an influencer, collaborating with major Australian brands: hotel partnerships, flights, adventures, and no shortage of swimwear campaigns. Attending countless events along the way gave me a front-row seat to every side of the industry, from brand strategy to the business behind the scenes.
But a few years in, I realised the lifestyle wasn’t quite me anymore. Watching friends build their own paths as coaches and social media managers sparked something, and I kept seeing the same gap everywhere I looked: incredible local businesses in Byron Bay and beyond doing amazing work, but showing up online like an afterthought. Inconsistent posts, outdated feeds, or no strategy at all, not because they didn’t care, but because they didn’t have the time.
That’s where BLOEM Agency came in. After becoming a mum, I wanted work that let me stay close to home without stepping away from what I was genuinely passionate about. So I built a business around exactly what I’d been noticing: helping small, service-based businesses like builders, cafés, boutique hotels, and real estate agents build a social media presence that actually reflects the quality of what they do.
I’ve poured everything into growing BLOEM Agency into what it is today, and I’m only just getting started.
With love,
Esme xx
FUN FACT
BLOEM is actually pronounced “Bloom”. It’s the Dutch word for flower, a nod to my heritage. I’m originally from the Netherlands but have called Australia home for over 11 years now. The name felt fitting: my goal is to help your account Bloom into something beautiful and successful online.
Alastair
Woodlane Build
“Working with BLOEM has been great, more followers, more enquiries, and content that actually looks good. Easy and fun to work with too, always fresh ideas but never any pressure. Would recommend them to anyone wanting their brand to stand out online.”
Your Journey With BLOEM Agency
A Four-Step Process Designed To Deliver Results While Keeping Your Experience Smooth And Stress-Free.
01. Introduction
A short, easygoing 30-minute call to discuss your goals and see if we’re the perfect team for you.
02. Onboarding
A personalised check-in where we get to know your brand, assess your current presence, and create your custom strategy.
03. Content Creation
Two focused 30-minute monthly conversations are transformed into high-quality, strategic content for your brand.
04. Results & Refinement
Continuous performance reviews ensure your strategy adapts to your goals and stays ahead of the market.
know before you grow
Not ready for a full package? Start with an audit and see exactly what’s working and what’s not.
Free IG Bio Audit
A quick, no-cost look at your Instagram bio and profile setup. In 24 hours you’ll know if your bio is actually converting visitors into customers.
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What your bio is missing
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Whether your link and CTA are working
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One quick fix you can make today
Full Audit
A $550 one-off service. A deep dive into your entire Instagram account: content, engagement, growth, and strategy. You’ll walk away with a clear picture of what’s holding you back and a plan to fix it.
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Full content and grid review
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Engagement and growth breakdown
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Competitor comparison
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Personalised action plan
03
Technology Solutions
This is a flexible section where you can share anything you want. It could be details or some information about your service three.
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Full Audit – ON SALE NOW –
Normally a $550 one-off service, now ONLY 350$ AUD. A deep dive into your entire Instagram account: content, engagement, growth, and strategy. You’ll walk away with a clear picture of what’s holding you back and a plan to fix it.
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Full content and grid review
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Engagement and growth breakdown
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Competitor comparison
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Personalised action plan
03
Technology Solutions
This is a flexible section where you can share anything you want. It could be details or some information about your service three.
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Sub service name one.
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Sub service name two.
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Sub service name three.
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Sub service name four.
Ready to Watch Your Brand Bloom Online?
Stop letting inconsistent posting hold your business back. Book a free consultation and let’s build a content strategy that actually reflects the quality of what you do.
Frequently Asked Questions
Every package includes strategy, content creation, and posting, but the exact mix depends on the tier you choose. Check out our Packages section above for the full breakdown, or get in touch and we’ll help you find the right fit.
We ask for a 3 month minimum. Social media takes time to build momentum, and we want to see real results for you, not just quick wins that fade.
We handle it end to end: strategy, writing, design, and posting. If you’ve got photos or footage you love, send them our way and we’ll work them in.
As much as you want. We send everything through for your approval before it goes live, and you can request changes at any point.
Just tell us. We’ll tweak it until it feels right. Nothing gets published without your sign off.
Most clients start noticing shifts in engagement within the first month, with stronger growth by month two or three as the strategy kicks in. Social media is a long game, but we move fast.
Yes. If you’re not ready for ongoing management, a one-off audit or strategy session is a great place to start.
Instagram is our specialty, but we also work across Facebook and TikTok depending on your goals.
Mostly email and a shared content calendar, with regular check ins so you’re always in the loop.
Yes, anytime. We know needs change as your business grows.
Yes. While we’re based in Byron Bay, we work with service based businesses across Australia, all managed remotely.
After your initial 3 month term, we ask for 30 days notice to cancel. No lock in contracts beyond that.